“Your brand is what people say about you when you are not in the room”
In a competitive market filled with endless products and services, your brand is what sets you apart; it’s what determines whether a client will pick your service or product, or not…
Branding, however, is more than choosing a color palette for your logo. It’s an entire ensemble orchestrated to express your values, vision, and mission. It’s that certain je ne sais quoi that defines the identity of your business, and therefore, your audience.
By perfecting your brand, through a cohesive visual and verbal language, you will be able to target your ideal audience and generate the growth you need. Think of it not only as defining a brand persona, but defining one that resonates with your audience.
Branding
Jeff Bezos
How Does It Work?
Creating a brand tailored to your business:
The market research stage - where we collect information about your customers’ needs and preferences. Data is power. Using this data, we can effectively analyze your business, the product or service it offers, and define its target audience and market.
Defining
Once we’ve clearly defined the service and its market, it’s time to dig deeper and decipher what works best for you and embodies your brand’s values. We determine your brand’s core essence, your brand persona, language, and visuals. An accurate brand generates precise results.
To preserve the results and ensure cohesion throughout the brand, we create a brand book. This is more of a style guide that documents the specifications we have previously defined. Using the book, you can maintain the brand’s core values, logo, language, colors, tone of voice, and more.
Delivering your brand book - ensuring the consistency and identifiability of your brand. This way, the unique process is preserved and communicated throughout every interaction with your target audience. Also: providing materials designed based on this language, to test engagement and reactions