It's how others perceive you.
BRANDING IS MORE THAN A LOGO AND COLOR SCHEME.
All companies are aspiring to be recognizable. To be known. To achieve this goal you must have an identifiable look and feel, which reflects not only through your logo, slogan, and the color scheme of your website, but through to the tone of your brand's voice.
YOUR BRAND SHOULD HAVE A PERSONALITY.
Who are you? No, not on a philosophical level... but if your brand was a personality, what would it have been known for? it's not a simple question to answer. We help you develop your brand identity using the pillars method.
Each brand has 4 pillars.
These pillars are the foundations of your brand.
Read about our fast mistakes method →
Why does your brand exist? It's that thing that led you to build your company. It's what brings that spark to your eyes when you talk about what you do. You want your branding to reflect your mission, and to engage your audience to take part in it.
What do clients and users perceive your value to be? It's the words people use to describe your brand. Your reputation starts with delivering, so all you need to do is help your audience advocate for you – provide them with the right words. and stand behind it.
Think of your brand as a person. What kind of person is he or she? If your brand was speaking directly with customers, would its tone of voice be friendly and approachable or formal and knowledgable?
Attracting the right audience requires clear messaging and a distinctive selling proposition. Good branding makes you appealing to the people who can benefit from your product and services the most. Great positioning differentiates you – its what makes you stand out.
Conversions are all about constant improvement. Set up your analytics tools, connect it to your stack, and get better.
Invest in results. Spend your budgets on campaigns that create traffic, leads, and conversions.
We can teach you how to do it. Each training process is developed based on the clients' needs.